Everton Football Club has confirmed a Club-record multi-year sponsorship agreement with gaming giant SportPesa.
The new partnership is the most lucrative in the Club’s 140-year history.
As Everton’s main partner, SportPesa feature on the front of Everton’s playing shirts for five years.
Everton Chief Executive Officer, Robert Elstone, said: “We’re pleased to have secured the biggest commercial partnership deal in the Club's history with an ambitious and growing global company. From the outset we have been impressed by SportPesa and the company's plans for the future. Over the coming months and years we will be working closely to realise our ambitions together.
"SportPesa are committed to significant investment, not only in Everton through this partnership but also in the city as they open up a new European headquarters that creates new jobs in Liverpool".
“The Liverpool office will give SportPesa the chance to engage with supporters through a number of fan activities and we look forward to an exciting partnership together.”
Ivo Bozukov, Director of Global Strategy for SportPesa, said: "This is a proud and monumental day in the history of our organisation. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football."
Shaun Simmonds, SportPesa’s UK Marketing Manager, added: "A huge factor in our decision to form this partnership with Everton, was the Club’s passionate and committed fans. The Club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally".
"The Club has an exciting future with a new stadium on the horizon, a young and dynamic playing squad and a history for producing great talent through their famed Academy – for us, there couldn’t be a better time to be investing in Everton Football Club and the city of Liverpool. Together I’m certain that we’ll achieve great things."
Sport brings the world together. From Africa to Europe, from Asia to South America, and from grassroots to the highest levels, the love of football crosses all borders, cultures, races and ages.
Not for nothing is it known as ʻThe Beautiful Game'.
Football forms the centre piece of our partnership strategy but it is not the only sport we support. We also work closely with clubs involved in motor sport, rugby and boxing. If local communities enjoy it, we know that our involvement can be an extremely positive influence for all concerned. While we offer valuable financial support, we also go much further: helping clubs build capacity and join corporate social responsibility initiatives to create value for players, teams, communities and businesses.