From Kenya and Tanzania to Italy and the English leagues, we work with many wonderful teams. But one team is more important and influential than any other - our own team here at SportPesa.
Our people make us the company we are. Every day, in everything we do, we depend on their skills and commitment to deliver on our promise. Without them, we can be nothing. But thanks to their backing, we are now firmly on our way to becoming one of the gaming industry's most innovative and successful brands. The SportPesa 'MAKE IT COUNT' philosophy embraces our people as much as it does the teams we sponsor and the communities we support. Our culture is built on success from top to bottom - and we do everything we can to make sure that our people have the tools and the opportunities to be the best they can be.
More than half of our people are women and over 95% are aged below 35. Like our brand itself, they are hungry for success and full of energy.
Sport brings the world together. From Africa to Europe, from Asia to South America, and from grassroots to the highest levels, the love of football crosses all borders, cultures, races and ages.
Not for nothing is it known as ʻThe Beautiful Game'.
Football forms the centre piece of our partnership strategy but it is not the only sport we support. We also work closely with clubs involved in motor sport, rugby and boxing. If local communities enjoy it, we know that our involvement can be an extremely positive influence for all concerned. While we offer valuable financial support, we also go much further: helping clubs build capacity and join corporate social responsibility initiatives to create value for players, teams, communities and businesses.