Chester Racecourse announce new partnership with global technology company SportPesa

Chester Racecourse has recently announced a new partnership with the global technology and entertainment company, SportPesa.

The online sports and entertainment news brand proudly take the coveted title of Official Partner of the Boodles May Festival and will sponsor this year’s running of the prestigious Chester Cup, which takes place on the final day of the highly-anticipated showcase. SportPesa will also sponsor the consolation race to the Chester Cup, The Chester Plate, the finale of the festival and the only other race to be run in Chester’s season over the same distance. In addition, the brand will take additional Title Sponsorships across the 2019 season at City Plate Day, Ladies Day and Autumn Festival Saturday.


SportPesa has a proven track record of supporting sports development within the world of grassroot and professional sport through official partnerships with Loughborough Dynamo, Everton Football Club and the club’s official charity Everton in the Community, Hull City Football Club, Southampton Football Club, Arsenal Football Club, Torino Football Club, La Liga, Football Association of Ireland, Guinness Pro 14 as well as SportPesa Racing Point Formula One Team.


This new partnership with Chester Racecourse is the first of its kind for the brand as they continue to add new partnerships to their portfolio, allowing them to continue to offer real-time experiences and rewards to their customers. With European Headquarters based in Liverpool, SportPesa are close neighbours to the Race Company and are perfectly situated to absorb, and enjoy, the May Festival atmosphere which can be felt across the North West of England when the event gets underway on Wednesday the 8th of May.


Jamie Copley, Marketing Manager at SportPesa, said:
“We are excited to work with the brilliant Chester Race Company team across both Chester and Bangor-on-Dee Racecourses. The May Festival at Chester is one of the highlights of the UK racing calendar and SportPesa are thrilled to sponsor the headline event - The SportPesa Chester Cup.


“Beyond the May Festival, SportPesa will continue to be part of events at Chester and Bangor-on-Dee Races throughout the rest of this year. We have seen great interest from our customers in horse racing and this new partnership, with such a prestigious racecourse, allows us to continue to offer both new and existing customers the best horse racing experiences on and off the race course.


“The partnership with the Chester Race Team is the latest addition to our existing partnerships portfolio of football, rugby and motorsports. We are looking forward to rewarding customers with exciting moments at the race course and creating life-time memories for our horse racing fans.”


Richard Thomas, Chief Executive of Chester Race Company, said:
“SportPesa Chester Cup Day serves as a suitable finale to an exceptional three days of racing at Chester and the running of the Cup is always the centrepiece, offering the most substantial prize fund, enticing the biggest fields and attracting the largest viewing audiences.
“We are thrilled to have SportPesa on board as the Official Partner to the Boodles May Festival, as sponsors of the Cup and supporting throughout the season. We are honoured that they have chosen to partner with Chester Race Company in their introduction into horse racing and we hope that this year serves as the start of a long and fruitful partnership.”