From inception, our business and activities have revolved around building people, empowering communities and making it count for each and every moment that we are in a position to make a difference. Our proud moments as a company are many but some really stand out:
Sport brings the world together. From Africa to Europe, from Asia to South America, and from grassroots to the highest levels, the love of football crosses all borders, cultures, races and ages.
Not for nothing is it known as ʻThe Beautiful Game'.
Football forms the centre piece of our partnership strategy but it is not the only sport we support. We also work closely with clubs involved in motor sport, rugby and boxing. If local communities enjoy it, we know that our involvement can be an extremely positive influence for all concerned. While we offer valuable financial support, we also go much further: helping clubs build capacity and join corporate social responsibility initiatives to create value for players, teams, communities and businesses.