At SportPesa we are extremely proud of our tremendous growth and achievements since our inception in 2014 and we are even more excited about our outlook for a promising. As a global brand we still remain focussed on our mission and core values that are grounded in a fundamental sense of responsibility and giving back to the local communities around us. We are committed to delivering the highest levels of product integrity and transparency to our customer beneficiaries and stakeholders. One of SportPesa's key focus areas is to contribute to the sustainable growth of grassroots and professional sports in each of the markets in which we operate. We have strategically partnered with key figures in the sports world to ensure we meet these development objectives.
Sport brings the world together. From Africa to Europe, from Asia to South America, and from grassroots to the highest levels, the love of football crosses all borders, cultures, races and ages.
Not for nothing is it known as ʻThe Beautiful Game'.
Football forms the centre piece of our partnership strategy but it is not the only sport we support. We also work closely with clubs involved in motor sport, rugby and boxing. If local communities enjoy it, we know that our involvement can be an extremely positive influence for all concerned. While we offer valuable financial support, we also go much further: helping clubs build capacity and join corporate social responsibility initiatives to create value for players, teams, communities and businesses.