Barely three years into existence, SportPesa made it to the East African SuperBrand list of 2017, getting recognition as a fast rising brand by earning such a top accolade in record time. The survey conducted by hundreds of marketing experts as well as over 1,000 consumers per region recognizies exceptional brands per market.
Sport brings the world together. From Africa to Europe, from Asia to South America, and from grassroots to the highest levels, the love of football crosses all borders, cultures, races and ages.
Not for nothing is it known as ʻThe Beautiful Game'.
Football forms the centre piece of our partnership strategy but it is not the only sport we support. We also work closely with clubs involved in motor sport, rugby and boxing. If local communities enjoy it, we know that our involvement can be an extremely positive influence for all concerned. While we offer valuable financial support, we also go much further: helping clubs build capacity and join corporate social responsibility initiatives to create value for players, teams, communities and businesses.